AI Seller Summit

Online event for entrepreneurs looking to build or scale their businesses on the U.S. Amazon platform using Artificial Intelligence.

In this project, I was responsible for the design and development of the official event landing page, structured to clearly communicate the value proposition, build credibility, and encourage visitors to convert into paying attendees.

The challenge was to translate extensive and dense content into a smooth, organized, and engaging visual experience, while maintaining the premium, tech-oriented, and approachable identity proposed by the client. I worked from defining the information hierarchy to creating elements that convey urgency and authority.

The entire project was built from scratch in Framer, without using templates, ensuring complete creative and technical freedom to explore animations, interactions, and custom layouts. Every detail was designed to provide clear and intuitive navigation, guiding visitors through the event’s reasoning: understanding Amazon’s potential, visualizing AI application at each stage, and ultimately feeling confident to secure their registration.

The result is a functional, persuasive, and visually consistent page, ready to support the event launch and contribute to driving sales.