Mindrun

I developed this project for the course “Mindrun – Think Like an Athlete. Lead Yourself.,” designed for individuals who want to develop emotional discipline, focus, and high performance, regardless of whether they are athletes, leaders, or professionals in any field. The main goal was to create a professional, engaging, and fully conversion-oriented landing page capable of capturing leads effectively and conveying credibility from the very first visit.

The main challenge was to professionalize a previously created page, maintaining the original content while improving the user experience and visual aesthetics to a more sophisticated standard. To achieve this, I used WordPress with Elementor, creating a clean, responsive, and strategic layout that guides visitors through the course narrative in a clear and persuasive way. The predominant blue color palette reinforced the course identity, conveying trust and seriousness, while design elements such as instructor images, scarcity indicators, and visual highlights increased engagement and perceived value.

Beyond design, I implemented improvements to the navigation structure and calls-to-action, including larger buttons, explanatory sections about the target audience and course benefits, and persuasive copywriting strategies that clearly communicate the transformation Mindrun offers.

The result was an elegant, functional, and fully conversion-focused landing page that simplifies lead capture and highlights the course’s value. This project stood out for combining modern design, UX/UI strategy, and attention to detail, delivering a page ready for digital marketing campaigns and capable of generating real results for the client.