BX Digital

Institutional website creation developed to position a UX/UI and Web Design studio focused on creating digital experiences oriented toward conversion, consistency, and scalability. The project aims to communicate, clearly and sophisticatedly, a strategic design approach centered on systems — not just isolated screens — catering to digital businesses, products, and brands looking to grow with structure.

In this project, I was responsible for the entire visual and strategic conception of the website, from positioning the value proposition to UI/UX design and structuring the complete user experience. The project was designed as a high-conversion landing page, with a well-defined hierarchy, progressive narrative, and clear CTAs, guiding visitors from understanding the method to direct contact.

The main challenge was translating technical UX/UI concepts — such as consistency, information architecture, logic-based decision-making, and cognitive load reduction — into a simple, direct, and intuitive visual experience, without relying on excessive jargon or generic promises common in the design market. The communication needed to convey maturity, strategic clarity, and authority while maintaining a minimalist and intentional visual approach.

The user experience was deliberately crafted, organizing content to guide visitors through a logical journey: presenting the role of design as a conversion tool, explaining the difference between isolated screens and well-structured systems, demonstrating the working method, and finally inviting action with clarity and confidence. Each section serves a specific function within the narrative, reinforcing design positioning as a strategic solution rather than just aesthetics.

The visual structure of the site prioritizes contrast, focus, and readability, with well-defined sections, scannable text, and subtle microinteractions that enhance the perception of quality and intention. The use of a dark and sophisticated visual identity was intended to convey solidity, professionalism, and control, aligning form and function at every interface level.

The result is a cohesive, functional website aligned with the project’s purpose: demonstrating that well-executed UX/UI is about systems, clarity, and conscious decisions — creating a solid foundation for conversion, user trust, and sustainable growth for digital products and businesses.