Queima Máxima 30™

I developed this project for personal trainer Douglas Macedo, creator of the “Queima Máxima 30™” training plan, a method focused on weight loss and body toning for women seeking a slimmer physique, overcoming dissatisfaction with localized fat, and regaining self-confidence. The main goal was to create a professional, engaging, and fully conversion-optimized landing page capable of conveying trust and motivation from the very first click.

The main challenge was balancing modern aesthetics, persuasive storytelling, and intuitive usability so that every element guided visitors toward the purchase action. To achieve this, I developed the page in WordPress using Elementor, with a clean, responsive, and strategically structured layout. The black and red color palette was chosen to create visual impact, stand out in the fitness niche, and reinforce a sense of energy and intensity aligned with the program’s concept.

Beyond design, I implemented elements that increase perceived urgency and value, such as highlight banners and countdown timers, encouraging immediate decision-making. The copy was crafted persuasively, emphasizing the real benefits of the methodology and highlighting the transformative impact “Queima Máxima” can have in women’s lives. The page was also optimized for paid traffic, with fast loading times and intuitive mobile navigation, ensuring a smooth user experience from start to finish.

The result was a clear, attractive, and fully conversion-oriented landing page, ready to be used in digital marketing campaigns and significantly boost program sales. This project stood out for combining engaging design, strategic copywriting, and technical performance, delivering a complete solution to strengthen the client’s online presence and generate real results.