TDEA Futbol

I developed this project to promote amateur football tournaments in Spain and connect players and teams interested in participating in competitions. The main goal was to create a professional, engaging, and fully conversion-oriented landing page capable of capturing leads effectively and conveying credibility from the very first visit.

The main challenge was building a completely new page that presented the tournaments clearly and attractively, while maintaining the client’s visual identity and conveying professionalism. To achieve this, I used WordPress with Elementor, creating a clean, responsive, and strategic layout that guides visitors through the tournaments’ narrative in an organized and persuasive way. The logo’s color palette was applied harmoniously to reinforce the brand identity, while visual elements such as player images, calls-to-action, and tournament highlights increased engagement and perceived value.

Beyond design, I implemented improvements to the navigation structure and calls-to-action, including buttons directing to WhatsApp, explanatory tournament sections, and a final registration form, ensuring a complete user experience. The copywriting strategy focused on presenting the benefits of participating in the tournaments and facilitating visitors’ decision-making.

The result was an elegant, functional, and fully conversion-focused landing page that simplifies lead capture and highlights the value of the tournaments offered. This project stood out for combining modern design, UX/UI strategy, and attention to detail, delivering a page ready for digital marketing campaigns and capable of generating real results for the client.